THE GREATEST CARS NEVER OFFERED IN THE UK: TOYOTA
Japanese cars are immensely popular with enthusiasts all over the world. Toyota, the country’s largest car maker, has been a kingpin of performance cars for decades - though some of its rarest and most exciting models were never offered outside of the Japanese Domestic Market (JDM).
As Footman James explores the most interesting cars never officially offered to us Brits, we turn to Toyota for another celebration of the best we never had…
Read our first edition featuring General Motors.
Toyota Sera
The ‘90s was a great decade for Japanese coupes. Almost every manufacturer had skin in the game – Toyota alone offered a series of names to rival a Craig David hit, with a coupe range which included the Celica, Paseo, Levin, Sera, Soarer and Supra…
It’s understandable, then, why Toyota might have wanted the Sera to stand out from the crowd during its 1990 debut. Those wild butterfly doors certainly did the trick, encouraging customers to look past the humble underpinnings. The Sera even attracted the attention of a certain Gordon Murray, who brought one into the workshop while developing the fabled McLaren F1. Recognise those doors?