50 years of Volkswagen’s Polo
This year sees Volkswagen’s popular Polo celebrate its 50th anniversary. The best-selling supermini was launched in 1975, and has gone on to become one of the Wolfsburg manufacturer’s most important models.
Volkswagen Polo Mk I
From the end of the Second World War, Volkswagen’s core business hung from two models – the Beetle and the Type 2 (microbus). But by the 1970s, the aging models were unable to compete against newer rivals, so VW reacted by establishing three new cars in the space of three years.
Firstly, in 1973 came the Passat, followed by the Golf in 1974, and then the Polo in 1975; it’s fair to say that the product managers did a good job in the early 1970s then. All three have gone on to see remarkable longevity, and often become synonymous with each respective class.
But the Polo was not actually a Volkswagen design originally. It actually started life as a rebadged Audi 50, which had come around the previous year. As Audi started to move more upmarket, the 50 only lasted until 1978, but the cheaper and simpler Polo remained, lasting until 1981, and offered in three-door hatchback or two-door saloon forms.