Fiat Panda – 1980 (45 years)
When the Fiat Panda was unveiled at the Geneva Motor Show in March 1980, nobody could have guessed that this modest little box would capture the hearts of millions of people.
Designed by the legendary Giorgetto Giugiaro at Italdesign, the Panda wasn’t meant to be glamorous or aspirational, it was meant to be practical, affordable and useful, “like a pair of jeans,” as Giugiaro put it. Forty five years later that description still fits like… well, a pair of 501s.
The Panda arrived when small cars were often cramped or over styled. Fiat’s answer was honest and bold. Everything was flat, square and functional. Flat glass kept costs low, seat covers doubled as picnic rugs, even hammock style seats saved weight. The rear bench folded, reclined or could be removed, turning the Panda into whatever you needed: a van, a camper, or just a surprisingly roomy hatchback. It was simplicity made desirable, and within two months Fiat had taken more than 70,000 orders.
Under the bonnet the first Pandas were as modest as their styling suggested. Engines ranged from a 652cc two cylinder producing just 30bhp to a 903cc four cylinder with 45bhp. Later models gained slightly more powerful units, but performance was never the point. What mattered was frugality, simplicity and the ability to take on the daily grind without fuss. The Panda’s light weight, just over 700 kg in early form, meant it always felt more eager than the figures suggested.