From battlefield to Belgravia: The Classic Mercedes G-Wagon
In 1972, Daimler-Benz and Austrian manufacturing conglomerate Steyr-Daimler-Puch began work on what would become one of the greatest automotive rags to riches stories of all time.
Few cars have weathered the decades quite like Mercedes’ G-Wagon; a statement made even more impressive by the fact that the model wasn’t initially considered a car at all.
After a little influence from key Mercedes-Benz shareholder, the Shah of Iran, work began on a new all-terrain vehicle (Geländewagen) for use in the military. After six years of extensive testing, including stints in the Sahara and Artic Circle, a production model was made available to the public in 1979. Early variants were hand-built in Graz, Austria, and badged as either Mercedes or Pugh, dependent on market. Each was as robust as you could expect; stripped back, utilitarian tools designed for hard graft.
The model immediately found favour. The G-Wagon’s practicality and sheer off-road capability were undeniable, and Mercedes worked hard to improve its on-road mannerisms. With each passing year, more refined engine and interior options were introduced – but the body-on-frame chassis and orthogonal design staunchly remained.
Improving the G-Wagon was a project that Mercedes-Benz never really seemed to finish. As the decades rolled on, each revision seemed more decadent than the last. By 2002, you could specify AMG’s 5.4 litre V8 petrol; by 2005, Mercedes had strapped on a supercharger.
Mercedes’ military off-roader soon became the ally of the rich and famous. In the unlikely event you’re wondering what Arnold Schwarzenegger, The Pope and Kim Kardashian have in common - all have used a G-Wagon as their daily runabout.