Good news for fans of Norton Motorcycles as they are soon to be moving from their Castle Donington base to a brand-new headquarters in Solihull, West Midlands. The state-of-the-art production site will be the most advanced manufacturing facility in the motorcycle brand’s history since its founding in 1898 and will open following a multi-million-pound investment by TVS Motor Company, who acquired Norton in April 2020.
The new headquarters will be the centre of all of Norton’s operations, providing a permanent base for staff and making use of modern-day, quality assured production processes. Skilled technicians will deploy bespoke bike building techniques and state-of-the-art new manufacturing equipment in their manufacturing processes.
Sudarshan Venu, Joint Managing Director of the TVS Motors, said: “The opening of the new headquarters represents a significant step forward for Norton Motorcycles. The opening of this state-of-the-art facility will create the foundations for a sustainable long-term future of Norton. The new bikes will meet the world class standards our customers expect.
"2020 has been a tough year for the world but we are excited to be moving into our new home and we are delighted this has been created by the Norton and TVS teams in just 9 months. This new facility underpinned by strong quality processes will produce bikes truly worthy of the illustrious Norton brand and take it into the future. We are setting out to create a future for the company, our employees, our customers and our partners that lives up to the highest expectations and enable Norton to once again become the real force its history deserves.”
Andy Street, Mayor of the West Midlands, said: “The arrival of Norton’s global headquarters to Solihull is a real vote of confidence in our region as we look to recover from the pandemic. It speaks volumes to the strides the West Midlands has taken forward in recent years that Norton has chosen to come home after more than a decade based outside the region. This investment not only re-establishes our historic partnership with Norton, but will set a world-class benchmark for exceptional motorcycle manufacturing at the heart of our region, creating hundreds of jobs in the process at what is an incredibly challenging time economically.
“This investment also represents the start of an important partnership between the West Midlands and TVS Motors. With Tata-owned JLR also based in the region, the West Midlands has a good relationship with India that we are constantly looking to improve through the West Midlands India Partnership. This investment by Norton exemplifies what exactly we are trying to achieve with the partnership, and I am delighted to welcome the company back home.”
Norton will resume production of the Commando Classic model at the Solihull site, building a limited number to honour customers that had ordered and paid a deposit for these bikes. Production of the V4SS will commence soon, with the new facility expected to be fully open by the end of March.
Do you own a Norton or are you a fan of the brand? What do you think about the move?