The Return of The Bugatti Baby II for Kids
The best-selling vehicle of the 1990s was not a VW Golf, or even the Ford Escort, but the Little Tikes ‘Cozy Coupe’ which sold over 500,000 units a year for ten years. Small cars are big business it seems and, while the popularity of the child’s pedal car is nothing new, 2020 has seen the revival of two of the most iconic small cars of the last century.
A world apart from the simplicity of the red and yellow plastic Cozy Coupe, which is propelled ‘Flintstones-style’ by foot, perhaps the best known and well-loved British pedal car was the Austin J40. Produced from 1949 onwards in South Wales, at the specially constructed Austin Junior Car Factory, the pedal cars were made as a charitable venture to get disabled coal miners into work following injury.
These miniature cars were made from the scrap metal taken from the Austin factory, and assembled in a manner not dissimilar to the full-sized cars they so closely resembled. With electric lights and a horn, as well as real Dunlop tyres and a choice of either leather of cloth seats, these small pedal cars were not cheap - although they were popular. Despite the high price tag which would be equal to £1200 today, over 32,000 were made over a 22 year period and many survive to this day, either as fairground attractions or latterly, as the steed of choice at the “Settrington Cup” at the Goodwood Revival.