Toyota Land Cruiser – 1960 (65 years)

Go-anywhere credentials and it’s still going, the Land Cruiser has been around for more than a generation. But what makes it so special?

The Land Cruiser doesn’t mind the rough stuff, and it’ll be OK on the Tarmac roads, too. From its rugged beginnings to its global reputation for reliability, endurance, and off-road prowess it’s the choice for explorers and those who need a practical workhorse.

In 1960, Toyota introduced a vehicle that would go on to define the very essence of rugged durability, global dependability, and go-anywhere capability. Now, 65 years later, the Toyota Land Cruiser is not just a model – it's a symbol of resilience, trusted from the Sahara to the Outback and everywhere in between.

As the Land Cruiser celebrates its 65th anniversary, it’s a beast of a thing. Beloved by adventurers, humanitarian organisations, armed forces, and families alike, its journey from utilitarian powerhouse to luxurious off-road flagship is a story worth telling.

The Land Cruiser's roots stretch back to post-war Japan, when Toyota created the BJ series in the early 1950s – a military-style off-roader developed in response to the American Jeep and Land Rover Series I. Though it didn't win government contracts at first, it quickly proved itself by famously climbing to the sixth station of Mount Fuji, a feat no motor vehicle had achieved before.

By 1960, Toyota refined its utilitarian DNA and launched the 40 Series – the first truly global Land Cruiser. With its boxy design, ladder-frame chassis, leaf-spring suspension, and bulletproof drivetrain, the 40 Series became the definitive off-road tool. It found success not just in Japan, but across Africa, South America, Australia, and the Middle East, often in the harshest environments on earth.

From the 1960s through the 1980s, the Land Cruiser became more than a vehicle – it became a lifeline in remote regions. It was the ambulance in rural Africa, the aid convoy truck in war-torn zones, and the expedition vehicle for scientists, explorers and overlanders alike.

Its reputation was built on reliability and simplicity. While other 4x4s might buckle under pressure, the Land Cruiser just kept going. It didn’t rely on gimmicks – it was under-styled and all about purpose.

Humanitarian agencies like the United Nations and Red Cross adopted it as their vehicle of choice. In many developing nations, Land Cruisers outlived the roads they drove on.

While the 40 Series defined its rugged early years, the Land Cruiser evolved as the decades wore on. The 60 Series (1980s) brought a more passenger-friendly design with better ride comfort and creature comforts like air conditioning and power steering, without losing its go-anywhere DNA.

By the 1990s, the 80 Series took the Land Cruiser firmly into premium territory. Full-time four-wheel drive, electronic traction control, coil-spring suspension, and luxury interiors meant it could tackle the Himalayas one day and turn up at a five-star hotel the next. The 100 Series and 200 Series further blurred the line between off-road toughness and on-road refinement, making it a genuine luxury SUV alternative to rivals like the Range Rover, only with better reliability.

In Australia and the Middle East, the Land Cruiser remained a cult hero, trusted to cross the Simpson Desert or scale the dunes of Saudi Arabia without breaking a sweat.

In recent years, Toyota has refreshed the line-up with the Land Cruiser 300 Series and the recently announced Land Cruiser 250 (a global version of the Prado). These new models offer cutting-edge features like multi-terrain select systems, adaptive suspension, torque-vectoring, and even hybrid powertrains – but the soul of the Land Cruiser remains unchanged.

Toyota's engineers still prioritise capability, durability and long-term dependability. Every new Land Cruiser still undergoes testing in some of the most inhospitable places on Earth, including Australian deserts, Arctic tundra and mountain trails in the Rockies.

The Land Cruiser’s influence isn’t just technical – it’s cultural. It’s a status symbol in Dubai. A family heirloom in rural Australia. A lifesaver in refugee zones. A collector’s item in Japan. More than 10 million Land Cruisers have been sold globally since its inception, with models still active after hundreds of thousands of miles – and sometimes decades – in service.

In many parts of the world, the Land Cruiser isn’t just a vehicle. It’s the default form of transport. Mechanics know them. Parts are available. They’re trusted in places where breaking down isn’t an option.

Land Cruiser fan communities, restoration projects, and ‘restomods’ are thriving, a testament to the enduring love for the brand’s heritage. Whether in original FJ40 form or as a high-tech 300 Series, the Land Cruiser continues to inspire confidence, adventure, and a sense of freedom that other vehicles cannot match.

Few vehicles survive 65 years in continuous production and fewer still do so with a reputation that only improves with time. The Toyota Land Cruiser has earned its place as a living legend – not just through engineering brilliance, but through trust. In deserts, jungles, city streets and mountain passes, it has never tried to be flashy. It just works – every time.